Optimized Online Marketing Podcast

[012 OOM] Facebook Ads for Beginners

This week on the Optimize Online Marketing Podcast, I sat down with Facebook and Instagram ads expert Zach Spuckler—and wow, was it a value-packed conversation!
Zach brings nearly a decade of experience, having managed over $3 million in ad spend and supported over 10,000 entrepreneurs. He also hosts the Not Your Average Marketing Podcast, which has hit over half a million downloads.
But what makes Zach truly stand out is his refreshingly honest approach to marketing. He’s not here for sleazy tricks or overnight promises. He’s all about sustainable success—and building trust that leads to long-term sales.
💡 Key Takeaways from the Episode:
Marketing is a long game. Forget the quick hacks. Zach emphasizes nurturing trust and building relationships over making instant sales.
Customer trust > flashy funnels. People are less likely to buy from a stranger. You need to warm up your audience before you pitch.
Gone are the “throw money at a webinar” days. Today’s buyers are smarter. They want to feel connected before committing to your offer.
Ads still work—if you use them right. It's not about dumping money into Meta; it’s about strategic nurturing and matching your message to your market.
Your funnel should reflect the buyer’s journey. If they’re not ready to buy, your ads shouldn’t push—they should invite and engage.
Whether you're new to ads or you're trying to revive a sluggish funnel, Zach’s wisdom will help you rethink your ad strategy in the best way possible.
If you're interested in joining his Facebook Ads Bootcamp - perfect for beginners - join us at https://optimizedonlinemarketing.com/ads - Bootcamp starts April 28. See you there!

[011 OOM] When to Pivot Your Offer

Feeling unsure if it’s time to pivot your offer or stick with your original plan? In this episode, I share behind-the-scenes insights from a recent launch and what it taught me about listening to your audience and adjusting when needed. You’ll hear about:
🚦 How to know when it’s time to pivot your offer vs. stay the course
🎯 The importance of having a clear ideal client avatar—and what happens when you’re attracting two different ones
🛠️ How I adjusted my offer mid-launch to meet my audience where they are
🔄 Why pivoting doesn’t mean starting over (and how it can actually build long-term trust)
🧠 What to evaluate if your offer isn’t selling—like audience size, messaging, and nurturing
Whether you're launching your first offer or refining your messaging, this episode will help you move forward with more clarity and confidence.

[010 OOM] Quantity OVER Quality

I just hit Episode 10 of the Optimized Online Marketing Podcast—and I’m celebrating this milestone with you! 🎉
In this episode, I’m diving into a truth that’s helped me (and so many others) create consistent content: quantity over quality wins—especially in the beginning.
Here’s what I cover:
✨ Why focusing on more reps will actually help you get better, faster📸 That iconic story from Atomic Habits about photography students and the power of doing📱 My personal journey with the Reels Day Challenge to post more on Instagram🎢 A peek at my real life—fun at Epcot, a BTS concert (yep!), and squeezing this episode in before I fly
If you’re waiting for things to be perfect before you share your work, this one’s for you. Let it be messy. Let it be fun. Just let it be out there.

[009 OOM] Lessons from a Beta Launch

🎉 In this week’s episode of the Optimized Online Marketing Podcast, I’m spilling the tea on my very first beta launch! I shared the behind-the-scenes of running the Optimized Sales Page Challenge and opening the doors to the Optimized Online Community. 🙌
Here are the juicy takeaways:
🛠️ Beta launches are essential—they help you validate your offer before going big.
💡 It’s okay (and expected!) for things to feel a little messy at first.
👥 The focus isn’t on getting tons of customers right away—it’s about testing, learning, and making things better.
🧠 Feedback from real users is pure gold for improving your customer experience.
🚀 Every stumble teaches you something new and gets you closer to your best launch ever!
If you’ve been waiting for the “perfect” moment to launch, this episode is your sign to just start—because progress beats perfection every time!
Join me inside of the Optimized Online Community! Doors close on April 7. Join me at https://optimizedonlinecommunity.com

[008 OOM] The Key to Unlock Sales with Your Ideal Client

This episode is all about getting super clear on who your dream client is and what kind of offer they’ll actually say yes to. The big takeaway? Figure out the exact moment they’re ready to buy—like really ready. When you know what’s going on in their life and build an offer that fits, your sales page basically writes itself!
This episode is an excerpt of the Optimized Sales Page Challenge. Sign up at https://optimizedsalespage.com

[007 OOM] The Power of Consistency and Accountability in Content Creation

The Power of Consistency and Accountability in Content Creation
In this episode of The Optimized Online Marketing Podcast, I dive into the importance of consistency in content creation and when it’s okay (or not okay) to take a break. I share personal insights on forming habits, staying accountable, and overcoming obstacles that often lead to inconsistency in business and content marketing.
Here’s what I covered:
✅ Consistency is Key – If you're a new content creator, showing up regularly is crucial. It helps build trust with your audience and establish the habit of creating content, even when you don’t feel like it.
✅ The Power of Habit – I’ve built a daily habit of getting 10,000 steps and a 20-minute workout, and this discipline has had a major impact on my health and mindset. The same principle applies to content creation—sticking with a routine makes it easier over time.
✅ Overcoming the Motivation Trap – Success comes from taking action, even when it’s boring or inconvenient. Motivation isn’t always there, but discipline and commitment will push you forward.
✅ Accountability Drives Results – One of the biggest factors in my success has been accountability. Paid accountability groups, in particular, have helped me stay on track because everyone in the group has a stake in their progress.
✅ Avoid the "Shiny Object" Syndrome – Instead of constantly buying new courses, what most content creators really need is feedback and accountability to stay focused and keep moving forward.
I’m also excited to invite you to join The Optimized Online Community, launching on April 1st! This community is designed to provide the accountability, support, and expert feedback you need to keep making progress in your business. If you want to test it out first, you can join my Optimized Sales Page Challenge, where I’ll personally review your sales page and provide direct feedback.
🚀 Want to stay accountable and level up your marketing? Join the waitlist at Optimized Online Community or sign up for the Optimized Sales Page Challenge.
Tag me on Instagram @StacyBarnesCo to share your biggest takeaway! 🎯

[006 OOM] How to use Your Sales Page as a Business Blueprint

Your sales page isn't just a place to sell—it's the blueprint for your entire marketing strategy. 
In this week's podcast episode, I break down the five key ways your sales page can help you build your business blueprint:
✅ Define your Ideal Client Avatar – Speak directly to their pain points & desires
✅ Build a program that truly serves – Tailor your offer to fit your audience's needs
✅ Create a high-converting lead magnet – Give them a quick win that leads to the sale
✅ Develop content that nurtures & sells – Answer objections & build trust
✅ Craft compelling launch assets – Turn objections into powerful emails that convert
Your sales page does more than just sell—it guides your audience from curious to committed.🎯 Join me for the Optimized Sales Page Challenge! We'll walk through each step to create a page that not only converts but fuels your marketing strategy. 🔗 Sign up here: OptimizedSalesPage.com
 

[005 OOM] Online vs In-Person Customer Experiences

Learn how to take lessons from in-person customer experiences and apply them to the online world.
In this podcast:✅ The key elements that define customer experience (and why every moment counts!)✅ How in-person vs. online interactions impact customer perception✅ The power of surprise and delight to boost customer satisfaction✅ Why consistency in content, communication, and service builds trust and loyalty
A seamless, engaging experience = more sales and happier customers! 🎉

[004 OOM] How Much Should I Charge? How to Price Your Digital Product or Program

In today's episode, we'll uncover the sweet spot for pricing your product or program.
🎯 Find the perfect “sweet spot” to maximize conversions and customer trust.
🏡 Learn how to use real estate pricing strategies to make your offer more attractive.
💰 Learn my strategy on how to price your:- Signature program- Mini course- Low ticket offer
✨ Plus:- How to leverage testimonials to charge higher prices- How to price your product *without* testimonials- When you can start charging $10K for premium programs
🎧 Don’t miss this episode. Listen now!

[003 OOM] Sales Page Framework

In this episode:
A breakdown of what to include in a sales page
Why you should start with a sales page, even if your course isn't ready yet
The significance of each section of the sales page
How to look at the sales page through the lens of your ideal client
Get your free Sales Page Optimization Toolkit at https://optimizedsalespage.com