Optimized Online Marketing Podcast

[018 OOM] Taking a Break for June

Hey friend! Just a quick update in this short and sweet episode. I’m taking a little break from the podcast for the month of June.
I’m heading to South Korea 🇰🇷 to celebrate BTS’ anniversary in Seoul with some friends. ARMY celebrates all month long!
I had every intention of batching episodes ahead of time… but life had other plans. So instead of forcing it, I’m embracing the pause and taking time to rest, recharge, and soak in this once-in-a-lifetime trip.
✨ I’ll be back with a brand new episode on July 8th, and hopefully some fun stories and inspiration from my time in Korea.
Thanks so much for being part of this community. I appreciate you!

[017 OOM] Evergreen vs Closed Door Launches

Evergreen vs Closed Launches 🌿🚪— Which One’s Right for You?
In this episode of the Optimized Online Marketing podcast, I’m diving into one of the biggest questions I get asked: Should your offer be evergreen (open all the time) or closed-door (only available during specific launches)?
I’ll walk you through:✨ The real pros and cons of each model⚡ Why urgency alone isn’t enough to drive sales🚫 When a closed-door launch might actually hurt your offer🎯 How to choose the best launch style for your business and audience
If you're trying to figure out the right way to sell your course, membership, or coaching program—this episode will help you make a confident decision (and feel good about it too)!
Let me know what you think. Tag me on Instagram @optimizedonlinemarketing

[016 OOM] List Building Essentials

In this episode of the Optimized Online Marketing Podcast, I break down what you really need to have in place before you start list building. Spoiler alert: don’t build your list too soon! I share what to do instead so that your list attracts the right people—people who are actually excited to buy from you.
✅ Learn what a lead magnet is and how to make yours irresistible✅ Set up an email nurture sequence that naturally leads to your offer✅ Discover a content strategy that keeps your audience warm and ready to buy
Whether you're just getting started or you've been collecting emails without a real plan, this episode will help you create a list building strategy that works.
🔔 Don’t forget to subscribe and follow @OptimizedOnlineMarketing on Instagram!

[015 OOM] Less Is More

In this episode of the Optimize Online Marketing podcast, we’re flipping the script on what it means to create a valuable online offer. Forget the massive, 12-module signature course — your audience might be craving something shorter, simpler, and way easier to finish.
✨ Here's what we cover:
Why shorter, more digestible offers are gaining traction
How small, focused products can lead to MORE wins
The magic of meeting your audience where they are (spoiler: they’re busy)
Real talk on perfectionism, overdelivering, and what’s actually helpful
If you’ve been feeling pressure to “do more” in your programs, this episode is your permission slip to do less — better. 🙌
PS. Sign up for the First Offer Fast Track waitlist at https://firstofferfastrack.com
 

[014 OOM] When "Yes" Doesn't Mean "Yes"

Have you ever built something exactly like your audience asked for… only to hear crickets when it was time to launch?
In this episode of the Optimized Online Marketing Podcast, we dive into the surprising truth about customer requests—and how to decode what they really mean.
Here's what we cover:
✨ Why listening to customers doesn’t always mean taking their words at face value📱 How a request for a mobile app turned out to be something WAY more simple🧠 Tips to read between the lines and uncover what your audience actually needs🚫 The costly mistake of building the wrong thing—despite having the right intentions✔️ How to validate ideas by testing small, fast, and simple before going all in
Whether you're creating your first offer or optimizing an existing one, this episode will help you think like a buyer and make decisions that lead to more sales—not just more features.

[013 OOM] Will my offer *actually* sell?

We always hear "build your list" — but what if your offer isn’t what people actually want?In today's episode, I’m walking you through 4 must-do steps to validate your offer first, so you can sell with confidence.
You'll learn:
✅ How to know if your offer solves an urgent need✅ Quick ways to check if there's market demand (free tools!)✅ Why talking to real humans is non-negotiable✅ What to do if your idea doesn’t validate (pivot strategies!)
Whether you’re launching your first program or reworking an idea, this episode will save you time, money, and major frustration.
🎧 Listen now — and send me a DM to tell me what you think!

[012 OOM] Facebook Ads for Beginners

This week on the Optimize Online Marketing Podcast, I sat down with Facebook and Instagram ads expert Zach Spuckler—and wow, was it a value-packed conversation!
Zach brings nearly a decade of experience, having managed over $3 million in ad spend and supported over 10,000 entrepreneurs. He also hosts the Not Your Average Marketing Podcast, which has hit over half a million downloads.
But what makes Zach truly stand out is his refreshingly honest approach to marketing. He’s not here for sleazy tricks or overnight promises. He’s all about sustainable success—and building trust that leads to long-term sales.
💡 Key Takeaways from the Episode:
Marketing is a long game. Forget the quick hacks. Zach emphasizes nurturing trust and building relationships over making instant sales.
Customer trust > flashy funnels. People are less likely to buy from a stranger. You need to warm up your audience before you pitch.
Gone are the “throw money at a webinar” days. Today’s buyers are smarter. They want to feel connected before committing to your offer.
Ads still work—if you use them right. It's not about dumping money into Meta; it’s about strategic nurturing and matching your message to your market.
Your funnel should reflect the buyer’s journey. If they’re not ready to buy, your ads shouldn’t push—they should invite and engage.
Whether you're new to ads or you're trying to revive a sluggish funnel, Zach’s wisdom will help you rethink your ad strategy in the best way possible.
If you're interested in joining his Facebook Ads Bootcamp - perfect for beginners - join us at https://optimizedonlinemarketing.com/ads - Bootcamp starts April 28. See you there!

[011 OOM] When to Pivot Your Offer

Feeling unsure if it’s time to pivot your offer or stick with your original plan? In this episode, I share behind-the-scenes insights from a recent launch and what it taught me about listening to your audience and adjusting when needed. You’ll hear about:
🚦 How to know when it’s time to pivot your offer vs. stay the course
🎯 The importance of having a clear ideal client avatar—and what happens when you’re attracting two different ones
🛠️ How I adjusted my offer mid-launch to meet my audience where they are
🔄 Why pivoting doesn’t mean starting over (and how it can actually build long-term trust)
🧠 What to evaluate if your offer isn’t selling—like audience size, messaging, and nurturing
Whether you're launching your first offer or refining your messaging, this episode will help you move forward with more clarity and confidence.

[010 OOM] Quantity OVER Quality

I just hit Episode 10 of the Optimized Online Marketing Podcast—and I’m celebrating this milestone with you! 🎉
In this episode, I’m diving into a truth that’s helped me (and so many others) create consistent content: quantity over quality wins—especially in the beginning.
Here’s what I cover:
✨ Why focusing on more reps will actually help you get better, faster📸 That iconic story from Atomic Habits about photography students and the power of doing📱 My personal journey with the Reels Day Challenge to post more on Instagram🎢 A peek at my real life—fun at Epcot, a BTS concert (yep!), and squeezing this episode in before I fly
If you’re waiting for things to be perfect before you share your work, this one’s for you. Let it be messy. Let it be fun. Just let it be out there.

[009 OOM] Lessons from a Beta Launch

🎉 In this week’s episode of the Optimized Online Marketing Podcast, I’m spilling the tea on my very first beta launch! I shared the behind-the-scenes of running the Optimized Sales Page Challenge and opening the doors to the Optimized Online Community. 🙌
Here are the juicy takeaways:
🛠️ Beta launches are essential—they help you validate your offer before going big.
💡 It’s okay (and expected!) for things to feel a little messy at first.
👥 The focus isn’t on getting tons of customers right away—it’s about testing, learning, and making things better.
🧠 Feedback from real users is pure gold for improving your customer experience.
🚀 Every stumble teaches you something new and gets you closer to your best launch ever!
If you’ve been waiting for the “perfect” moment to launch, this episode is your sign to just start—because progress beats perfection every time!
Join me inside of the Optimized Online Community! Doors close on April 7. Join me at https://optimizedonlinecommunity.com