[017 OOM] Evergreen vs Closed Door Launches

Evergreen vs Closed Launches 🌿🚪— Which One’s Right for You?

In this episode of the Optimized Online Marketing podcast, I’m diving into one of the biggest questions I get asked: Should your offer be evergreen (open all the time) or closed-door (only available during specific launches)?

I’ll walk you through:
✨ The real pros and cons of each model
⚡ Why urgency alone isn’t enough to drive sales
🚫 When a closed-door launch might actually hurt your offer
🎯 How to choose the best launch style for your business and audience

If you're trying to figure out the right way to sell your course, membership, or coaching program—this episode will help you make a confident decision (and feel good about it too)!

Let me know what you think. Tag me on Instagram @optimizedonlinemarketing